Social media marketing analysts are in demand | Zooped Social ...

The advent of Internet gave birth to many new careers and now social media is doing the same. In the last couple of years the requirement of analysts who can manage an organization?s social media pages has gone up many folds
A social media analyst is responsible for developing and maintaining a company?s presence on social media sites. Some of the popular places where one has to maintain an organization?s online presence are Facebook , Twitter, Flickr, G+, Pinterest, MySpace, D Digg and many more. A social media analyst is also responsible for maintaining company blogs.

An analyst has to ensure that the company has a positive social media presence and to achieve the same one has to use techniques like search engine optimization. But he has to ensure that he uses only white hat SEO techniques and do not resort to black hat techniques . As the latter will do more harm than good.

Excessive use of uncalled for techniques can lead to termination of your fan page and even website from Google search. Social media analyst has to use his creativity and marketing skills to stay connected with the customers and spread brand awareness. One of the most difficult job aspect of social media analyst is to get new people to follow them on Facebook and Twitter.

This is because companies believe that followers on company?s social media fan pages help the company in generating business and getting more clients. Many social media analysts often struggle to get new fans on board as well as to increase content reach. Besides that an analyst has to be well versed with the latest trends in social media and must know how to connect with the targeted groups through new as well as popular social media platforms. An analyst must remain updated with the latest social media tools.

Qualification

A social media analyst needs to have a bachelor?s degree in public relations, marketing or business communications . However, employers prefer a candidate who has a few years of job experience and a proven track record. Besides that good command over the language is a must as an analyst needs to do a lot of content writing in the form of writing blogs, posting ads on FB, etc. Besides that good knowledge of MS Excel, Power Point, and Word is also required. Proficiency in Google Analytics and Google Webmaster tools will give an edge over others . Having a good knowledge of HTML/CSS, blogspot, Word Press, and website administrations will prove handy.

Remuneration

A fresher can expect a salary in the range of Rs.20k-25 k and if you are really good at it then within a year or so you can expect remuneration in the range of Rs.100,000. After a certain time those who do cross the threshold can expect really impressive rewards.

Source: http://www.zooped.com/social-media-marketing-analysts-are-in-demand/

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