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Synopsis This report is the result of an extensive survey drawn from Timetrics exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106 industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations The geographical scope of the research is European ? drawing on the activity and expectations of leading industry players across countries in Europe The report covers data and analysis on marketing and sales behaviors and strategies in 2012 Key topics covered include key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agencySummaryMarketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Brief is a new report by Timetric that analyzes how business strategies and practices in the European construction industry are set to change in 20122013. This report gives you access to the key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 20122013, best uses of new media for business prospects and critical success factors for choosing a marketing agency. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.ScopeThe report features the opinions of European construction industry respondents related to the following: Key marketing objectives of suppliers for 2012 Essential amendments to marketing activities in 20122013 Best uses of new media for business prospects Critical success factors for choosing a marketing agencyReasons To Buy Identify the specific marketing approaches competitors are using to win business Formulate effective sales and marketing and sales behaviors and strategies in the European construction industryKey HighlightsNA
Original Post Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Brief source Researchmoz Market Research
Construction Reports
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