KISSmetrics Launches Power Reports ? A Friendly Interface For Asking Data-Heavy Questions

Analytics company KISSmetrics has launched a new feature that should make it easier for customers to answer complicated questions that usually require lots of database queries and technical implementation. Large companies usually have huge stores of customer data, but in order to create comprehensible reports from that data, KISSMetrics says enterprises hire a team of technical consultants or devote lots of their technical team's time to "enormous SQL queries and manual data pulls." The Power Report, on the other hand, requires zero setup and presents a non-technical interface for identifying the data that you need.

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