Friday, December 28, 2012

Study shows early cognitive problems among those who eventually get Alzheimer's

Study shows early cognitive problems among those who eventually get Alzheimer's [ Back to EurekAlert! ] Public release date: 28-Dec-2012
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Contact: Terry Lynam
tlynam@nshs.edu
516-465-2600
North Shore-Long Island Jewish (LIJ) Health System

MANHASSET, NY -- People who study or treat Alzheimer's disease and its earliest clinical stage, mild cognitive impairment (MCI), have focused attention on the obvious short-term memory problems. But a new study suggests that people on the road to Alzheimer's may actually have problems early on in processing semantic or knowledge-based information, which could have much broader implications for how patients function in their lives.

Terry Goldberg, PhD, a professor of psychiatry and behavioral science at the Hofstra North Shore-LIJ School of Medicine and director of neurocognition at the Litwin Zucker Center for Research in Alzheimer's Disease and Memory Disorders at The Feinstein Institute for Medical Research in Manhasset, NY, said that clinicians have observed other types of cognitive problems in MCI patients but no one had ever studied it in a systematic way. Many experts had noted individuals who seemed perplexed by even the simplest task. In this latest study, published in this month's issue of the American Journal of Psychiatry, investigators used a clever series of tests to measure a person's ability to process semantic information.

Do people with MCI have trouble accessing different types of knowledge? Are there obvious semantic impairments that have not been picked up before? The answer was "yes."

In setting out to test the semantic processing system, Dr. Goldberg and his colleagues needed a task that did not involve a verbal response. That would only confuse things and make it harder to interpret the results. They decided to use size to test a person's ability to use semantic information to make judgments between two competing sets of facts. "If you ask someone what is bigger, a key or an ant, they would be slower in their response than if you asked them what is bigger, a key or a house," explained Dr. Goldberg. The greater the difference in size between two objects, the faster a person -- normal or otherwise -- can recognize the difference and react to the question.

Investigators brought in 25 patients with MCI, 27 patients with Alzheimer's and 70 cognitively fit people for testing. They found large differences between the healthy controls and the MCI and Alzheimer's patients. "This finding suggested that semantic processing was corrupted," said Dr. Goldberg. "MCI and AD (Alzheimer's disease) patients are really affected when they are asked to respond to a task with small size differences."

They then tweaked the task by showing pictures of a small ant and a big house or a big ant and a small house. This time, the MCI and AD patients did not have a problem with the first part of the test -- they were able to choose the house over the ant when asked what was bigger. But if the images were incongruent the big ant seemed just as big as the small house they were confused, they answered incorrectly or took longer to arrive at a response.

Patients with MCI were functioning somewhere between the healthy people and those with AD. "When the decision was harder, their reaction time was slower," he said.

Would this damaged semantic system have an effect on everyday functions? To answer this question, investigators turned to the UCSD Skills Performance Assessment scale, a tool that they have been using in MCI and AD patients that is generally used to identify functional deficits in patients with schizophrenia. The test taps a person's ability to write a complex check or organize a trip to the zoo on a cold day.

This is actually a good test to figure out whether someone has problems with semantic knowledge. Semantic processing has its seat in the left temporal lobe. "The semantic system is organized in networks that reflect different types of relatedness or association," the investigators wrote in their study. "Semantic items and knowledge have been acquired remotely, often over many repetitions, and do not reflect recent learning."

Dr. Goldberg said the finding is critically important because it may be possible to strengthen these semantic processing connections through training. "It tells us that something is slowing down the patient and it is not episodic memory but semantic memory," he said. They will continue to study these patients over time to see if these semantic problems get worse as the disease advances.

In an accompanying editorial, David P. Salmon, PhD, of the Department of Neurosciences at the University of California in San Diego, said that the "semantic memory deficit demonstrated by this study adds confidence to the growing perception that subtle decline in this cognitive domain occurs in patients with amnestic mild cognitive impairment. Because the task places minimal demands on the effortful retrieval process, overt word retrieval, or language production, it also suggests that this deficit reflects an early and gradual loss of integrity of semantic knowledge."

He added that a "second important aspect of this study is the demonstration that semantic memory decrements in patients with mild cognitive impairment may contribute to a decline in the ability to perform usual activities of daily living."

###

About The Feinstein Institute for Medical Research

Headquartered in Manhasset, NY, The Feinstein Institute for Medical Research is home to international scientific leaders in many areas including Parkinson's disease, Alzheimer's disease, psychiatric disorders, rheumatoid arthritis, lupus, sepsis, human genetics, pulmonary hypertension, leukemia, neuroimmunology, and medicinal chemistry. The Feinstein Institute, part of the North Shore-LIJ Health System, ranks in the top 5th percentile of all National Institutes of Health grants awarded to research centers. For more information visit www.FeinsteinInstitute.org.


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?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Study shows early cognitive problems among those who eventually get Alzheimer's [ Back to EurekAlert! ] Public release date: 28-Dec-2012
[ | E-mail | Share Share ]

Contact: Terry Lynam
tlynam@nshs.edu
516-465-2600
North Shore-Long Island Jewish (LIJ) Health System

MANHASSET, NY -- People who study or treat Alzheimer's disease and its earliest clinical stage, mild cognitive impairment (MCI), have focused attention on the obvious short-term memory problems. But a new study suggests that people on the road to Alzheimer's may actually have problems early on in processing semantic or knowledge-based information, which could have much broader implications for how patients function in their lives.

Terry Goldberg, PhD, a professor of psychiatry and behavioral science at the Hofstra North Shore-LIJ School of Medicine and director of neurocognition at the Litwin Zucker Center for Research in Alzheimer's Disease and Memory Disorders at The Feinstein Institute for Medical Research in Manhasset, NY, said that clinicians have observed other types of cognitive problems in MCI patients but no one had ever studied it in a systematic way. Many experts had noted individuals who seemed perplexed by even the simplest task. In this latest study, published in this month's issue of the American Journal of Psychiatry, investigators used a clever series of tests to measure a person's ability to process semantic information.

Do people with MCI have trouble accessing different types of knowledge? Are there obvious semantic impairments that have not been picked up before? The answer was "yes."

In setting out to test the semantic processing system, Dr. Goldberg and his colleagues needed a task that did not involve a verbal response. That would only confuse things and make it harder to interpret the results. They decided to use size to test a person's ability to use semantic information to make judgments between two competing sets of facts. "If you ask someone what is bigger, a key or an ant, they would be slower in their response than if you asked them what is bigger, a key or a house," explained Dr. Goldberg. The greater the difference in size between two objects, the faster a person -- normal or otherwise -- can recognize the difference and react to the question.

Investigators brought in 25 patients with MCI, 27 patients with Alzheimer's and 70 cognitively fit people for testing. They found large differences between the healthy controls and the MCI and Alzheimer's patients. "This finding suggested that semantic processing was corrupted," said Dr. Goldberg. "MCI and AD (Alzheimer's disease) patients are really affected when they are asked to respond to a task with small size differences."

They then tweaked the task by showing pictures of a small ant and a big house or a big ant and a small house. This time, the MCI and AD patients did not have a problem with the first part of the test -- they were able to choose the house over the ant when asked what was bigger. But if the images were incongruent the big ant seemed just as big as the small house they were confused, they answered incorrectly or took longer to arrive at a response.

Patients with MCI were functioning somewhere between the healthy people and those with AD. "When the decision was harder, their reaction time was slower," he said.

Would this damaged semantic system have an effect on everyday functions? To answer this question, investigators turned to the UCSD Skills Performance Assessment scale, a tool that they have been using in MCI and AD patients that is generally used to identify functional deficits in patients with schizophrenia. The test taps a person's ability to write a complex check or organize a trip to the zoo on a cold day.

This is actually a good test to figure out whether someone has problems with semantic knowledge. Semantic processing has its seat in the left temporal lobe. "The semantic system is organized in networks that reflect different types of relatedness or association," the investigators wrote in their study. "Semantic items and knowledge have been acquired remotely, often over many repetitions, and do not reflect recent learning."

Dr. Goldberg said the finding is critically important because it may be possible to strengthen these semantic processing connections through training. "It tells us that something is slowing down the patient and it is not episodic memory but semantic memory," he said. They will continue to study these patients over time to see if these semantic problems get worse as the disease advances.

In an accompanying editorial, David P. Salmon, PhD, of the Department of Neurosciences at the University of California in San Diego, said that the "semantic memory deficit demonstrated by this study adds confidence to the growing perception that subtle decline in this cognitive domain occurs in patients with amnestic mild cognitive impairment. Because the task places minimal demands on the effortful retrieval process, overt word retrieval, or language production, it also suggests that this deficit reflects an early and gradual loss of integrity of semantic knowledge."

He added that a "second important aspect of this study is the demonstration that semantic memory decrements in patients with mild cognitive impairment may contribute to a decline in the ability to perform usual activities of daily living."

###

About The Feinstein Institute for Medical Research

Headquartered in Manhasset, NY, The Feinstein Institute for Medical Research is home to international scientific leaders in many areas including Parkinson's disease, Alzheimer's disease, psychiatric disorders, rheumatoid arthritis, lupus, sepsis, human genetics, pulmonary hypertension, leukemia, neuroimmunology, and medicinal chemistry. The Feinstein Institute, part of the North Shore-LIJ Health System, ranks in the top 5th percentile of all National Institutes of Health grants awarded to research centers. For more information visit www.FeinsteinInstitute.org.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-12/nsij-sse122812.php

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Thursday, December 27, 2012

How climate shifts sparked human evolution

At Olduvai Gorge, where excavations helped to confirm Africa was the cradle of humanity, scientists now find the landscape once fluctuated rapidly, likely guiding early human evolution.

These findings suggest that key mental developments within the human lineage may have been linked with a highly variable environment, researchers added.

Olduvai Gorge is a ravine cut into the eastern margin of the Serengeti Plain in northern Tanzania that holds fossils of hominins ? members of the human lineage. Excavations at Olduvai Gorge by Louis and Mary Leakey in the mid-1950s helped to establish the African origin of humanity.

The Great Drying?
To learn more about the roots of humanity, scientists analyzed samples of leaf waxes preserved in lake sediments at Olduvai Gorge, identifying which plants dominated the local environment around 2 million years ago. This was about when Homo erectus, a direct ancestor of modern humans who used relatively advanced stone tools, appeared.

"We looked at leaf waxes, because they're tough, they survive well in the sediment," researcher Katherine Freeman, a biogeochemist at Pennsylvania State University, said in a statement.

After four years of work, the researchers focused on carbon isotopes ? atoms of the same element with different numbers of neutrons ? in the samples, which can reveal what plants reigned over an area. The grasses that dominate savannas engage in a kind of photosynthesis that involves both normal carbon-12 and heavier carbon-13, while trees and shrubs rely on a kind of photosynthesis that prefers carbon-12. (Atoms of carbon-12 each possess six neutrons, while atoms of carbon-13 have seven.)

Scientists had long thought Africa went through a period of gradually increasing dryness ? called the Great Drying ? over 3 million years, or perhaps one big change in climate that favored the expansion of grasslands across the continent, influencing human evolution. However, the new research instead revealed "strong evidence for dramatic ecosystem changes across the African savanna, in which open grassland landscapes transitioned to closed forests over just hundreds to several thousands of years," researcher Clayton Magill, a biogeochemist at Pennsylvania State University, told LiveScience. [Know Your Roots? Take Our Human Evolution Quiz]

The researchers discovered that Olduvai Gorge abruptly and routinely fluctuated between dry grasslands and damp forests about five or six times during a period of 200,000 years.

"I was surprised by the magnitude of changes and the rapid pace of the changes we found," Freeman told LiveScience. "There was a complete restructuring of the ecosystem from grassland to forest and back again, at least based on how we interpret the data. I've worked on carbon isotopes my whole career, and I've never seen anything like this before."

Losing water
The investigators also constructed a highly detailed record of water history in Olduvai Gorge by analyzing hydrogen isotope ratios in plant waxes and other compounds in nearby lake sediments. These findings support the carbon isotope data, suggesting the region experienced fluctuations in aridity, with dry periods dominated by grasslands and wet periods characterized by expanses of woody cover.

"The research points to the importance of water in an arid landscape like Africa," Magill said in a statement. "The plants are so intimately tied to the water that if you have water shortages, they usually lead to food insecurity."

The research team's statistical and mathematical models link the changes they see with other events at the time, such as alterations in the planet's movement. [50 Amazing Facts About Earth]

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"The orbit of the Earth around the sun slowly changes with time," Freeman said in statement. "These changes were tied to the local climate at Olduvai Gorge through changes in the monsoon system in Africa."

Earth's orbit around the sun can vary over time in a number of ways ? for instance, Earth's orbit around the sun can grow more or less circular over time, and Earth's axis of spin relative to the sun's equatorial plane can also tilt back and forth. This alters the amount of sunlight Earth receives, energy that drives Earth's atmosphere.

"Slight changes in the amount of sunshine changed the intensity of atmospheric circulation and the supply of water," Freeman said. "The rain patterns that drive the plant patterns follow this monsoon circulation. We found a correlation between changes in the environment and planetary movement."

The team also found links between changes at Olduvai Gorge and sea-surface temperatures in the tropics.

"We find complementary forcing mechanisms ? one is the way Earth orbits, and the other is variation in ocean temperatures surrounding Africa," Freeman said.

These findings now shed light on the environmental shifts the ancestors of modern humans might have had to adapt to in order to survive and thrive.

"Early humans went from having trees available to having only grasses available in just 10 to 100 generations, and their diets would have had to change in response," Magill said in a statement. "Changes in food availability, food type, or the way you get food can trigger evolutionary mechanisms to deal with those changes. The result can be increased brain size and cognition, changes in locomotion and even social changes ? how you interact with others in a group."

This variability in the environment coincided with a key period in human evolution, "when the genus Homo was first established and when there was first evidence of tool use," Magill said.

The researchers now hope to examine changes at Olduvai Gorge not just across time but space, which could help shed light on aspects of early human evolution such as foraging patterns.

Magill, Freeman and their colleague Gail Ashley detailed their findings online Dec. 24 in two papers in the Proceedings of the National Academy of Sciences.

Follow LiveScience on Twitter @livescience. We're also on Facebook and Google+.

? 2012 LiveScience.com. All rights reserved.

Source: http://www.msnbc.msn.com/id/50297765/ns/technology_and_science-science/

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Shared webhosting is a really form of hosting provider accurately where by quite a few internet online websites are noticed inside of a solitary server (for that reason the establish ?shared?). There tend to be approximately a great number of quantities of computers inside a the web hosting company, a cooling enthusiast for almost each and every home pc plan, server generators, and in many cases stability units implemented to guarantee the protection of their customer?s data. All the earlier listed machinery can develop an abundance of damaging relevant elements that we breathe in on a widespread foundation. On the plus side with eco-helpful website hosting, all of numerous unsafe chemical substances are affreux to relaxation. Eco-pleasant web hosting usages pure belongings and renewable electricity to electricity the pc solutions and cooling supporters, this routine also refrains from emitting toxic fumes into the setting and it gives the precise exact same sum of electrical electrical power as standard electric power.

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Source: http://www.thefloorgeek.com/2012/12/free-internet-hosting-services-2/

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Beckham in no rush to join new club

LONDON (AP) ? Nearly a month after leaving the Los Angeles Galaxy, David Beckham is considering "a number of serious proposals" but is in no rush to find a new team.

He has been linked to clubs in France, Australia and Asia in what would be the final chapter of the illustrious career of the 37-year-old midfielder and former England captain.

A "host of clubs" have made offers, Beckham's management company said in a statement to The Associated Press on Thursday, but it remains "early days in the process."

"David is in no hurry to make a decision, the key is making the right one as he has always done successfully in his career," the statement said.

Beckham ended his five-year stint in the United States by helping the Galaxy win the MLS Cup on Dec. 1.

He has said it's unlikely he will return to the English Premier League, where he starred for Manchester United from 1993 to 2003. Beckham is also reported to have ruled out a move to Australia's A-League.

The French sports newspaper L'Equipe said Thursday that Monaco, an ambitious French second-division club, has ended talks with Beckham, although his advisers have refused to comment.

"David is enjoying spending quality time with his family over the holidays," his management company said.

Beckham has also played for Real Madrid in Spain and AC Milan on loan in Italy.

Source: http://news.yahoo.com/beckham-no-rush-join-club-160352357--sow.html

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Hospitals, insurers back Ill. Medicaid expansion

CHICAGO (AP) -- Illinois lawmakers soon will face two critical decisions over how to fully carry out President Barack Obama's health care overhaul.

With attention turning in 2013 to how states will implement the health law, Gov. Pat Quinn is pushing legislation to establish a state-run health insurance exchange to help middle-class citizens and small businesses, along with a multi-billion-dollar expansion of Medicaid to cover the poor. While the state's Democratic leaders generally have supported the new health care law, neither proposal will be a slam dunk for passage.

Consumer groups and the insurance industry are warring over whether the state should be able to negotiate with insurers to get lower premiums for people participating in the health insurance exchange. It's not clear where the governor stands, but it would be difficult to pass a bill over the industry's objections.

Quinn is expected to get support from the hospital industry and major insurance companies for the Medicaid expansion, since it involves bringing billions of federal dollars to the state, but some legislators object in principle to such an expansion of government programs. States do not have to expand their Medicaid programs under a U.S. Supreme Court decision issued earlier this year.

The Medicaid issue could be addressed when the legislative session begins Jan. 2, before several dozen lame-duck lawmakers leave office.

With or without new legislation, the Quinn administration has signed up for an initial partnership with the federal government to run an insurance exchange ? a sort of Travelocity for health insurance ? for coverage starting in 2014. Illinois residents will be able to comparison shop for insurance plans starting Oct. 1.

Here's a look at the issues lawmakers will face as they consider their votes:

Q. Who would get insurance coverage under the Medicaid expansion?

A. Starting in 2014, an estimated 500,000 to 600,000 uninsured Illinois residents would be newly eligible for coverage by Medicaid, the government health program for the poor and disabled. Most of them would be low-income adults without children at home.

Hospitals and clinics would benefit, too, because they would get paid for care they now provide free or write off as bad debt.

Left out, however, would be illegal immigrants. People living in the United States without permission wouldn't be eligible for Medicaid or, for that matter, any other coverage offered in the new health insurance exchanges.

Health-care advocates hope to persuade Illinois lawmakers, district by district, of the personal impact of the Medicaid expansion. One group analyzed Census data to estimate the number of people who would benefit in each Illinois legislative district.

"What is clear is there are low-income, uninsured people in every district from Chicago to downstate Illinois," said Stephani Becker, of the Chicago-based Health and Disability Advocates.

Q. How much would the Medicaid expansion cost the state?

A. The federal government would pay the entire cost of expanding Medicaid to newly eligible Illinois residents for the first three years starting in 2014. The federal share falls to 90 percent by 2020, with the state paying the rest.

State costs would mount to more than $2 billion through 2022, according to a November report from the nonpartisan Kaiser Commission on Medicaid and the Uninsured, which estimates the expansion would bring another $22 billion in federal money to the state during that time.

The powerful Illinois Hospital Association says that extra money would create jobs.

"We're talking about billions of dollars coming into the state through federal Medicaid matching funds," said A.J. Wilhelmi, of the hospital association. "That results in a great deal of economic activity in communities across the state and literally tens of thousands of jobs."

Besides hospitals, the list of supporters of the Medicaid expansion includes AARP Illinois, Aetna, Blue Cross Blue Shield of Illinois, the Illinois Academy of Family Physicians and numerous community health centers and patient groups.

It's a powerful list. But some lawmakers are wary of increasing Medicaid costs to the state, said Rep. David Harris, an Arlington Heights Republican who serves on the board of Advocate Lutheran General Hospital in Park Ridge.

Medicaid is an expensive program for a financially struggling state, said Harris, who hasn't decided how he'll vote. "When we start big expansions of an expensive program, that's a big expense," he said.

Q. Who would benefit from Illinois running its own health insurance exchange?

A. Whether run by the state or the federal government, the exchanges envisioned in the health law are intended to be consumer-friendly online marketplaces, one in every state, where people could comparison shop for health insurance plans, just as they now shop for airline tickets on the Web.

Most people buying insurance through the exchanges would get taxpayer-financed subsidies, and the exchanges will help people who qualify enroll in Medicaid. Participating insurance plans would have to take all applicants, regardless of pre-existing health problems. The exchanges would feature cost calculators to help consumers figure out how much they would pay.

An estimated 486,000 Illinois residents will get coverage from commercial insurers through the exchange in 2014, growing to 1 million customers by 2016. The health law requires exchanges to be self-sustaining by 2015. A report last year by the Wakely Consulting Group estimated annual operating costs for an Illinois-run exchange could reach $89 million, a cost that could be passed on to customers in their premiums.

The benefit of an Illinois-run exchange would be keeping state regulators ? not Washington ? clearly overseeing the system and the insurance industry. Insurance companies want that, said one lobbyist.

"Our preference is a state-run exchange. The way we see insurance markets is they should be regulated at the state level," said Elena Butkus, of Aetna Inc.

Consumer groups also want a state-run exchange, but for vastly different reasons. They see an opportunity to keep prices lower by allowing the state exchange, which could be a quasi-governmental entity with its own governing board, to negotiate insurance premium rates.

"The state already (negotiates rates) for state workers and state legislators' insurance coverage," said Jim Duffett, of the Campaign for Better Health Care. "This isn't something that's a new idea."

___

The Medicaid expansion bill is HB6253.

Bill numbers haven't been assigned to insurance exchange legislation.

Source: http://news.yahoo.com/hospitals-insurers-back-ill-medicaid-212614914.html

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Lost, blind dog finds way back to Alaska owners

FAIRBANKS, Alaska (AP) ? Blind and alone in Alaska winter temperatures that dipped 40 degrees below zero, a lost 8-year-old Fairbanks dog wasn't given much of a chance to make it home.

But after walking 10 miles to the edge of a local musher's dog yard, Abby the brown-and-white mixed breed was found and returned to her owners, a family that includes two boys and one girl under the age of 10.

The dog that the family raised from an animal-shelter puppy went missing during a snowstorm on Dec. 13, and the family never expected to see her again, The Fairbanks Daily News-Miner reported (http://bit.ly/VhceSZ ).

"It's a miracle, there's no other words to describe it," said McKenzie Grapengeter, emotion choking her voice and tears coming to her eyes. "We never expected to have her to be returned safe and alive."

Musher and veterinarian Mark May said he came across the dog while running his team on Dec. 19, but didn't stop to pick her up.

"It ran with us for about a mile on the way home before she fell off the pace, but I had a big dog team so I couldn't grab it," he said. "I said, 'boy I hope it finds somebody's house.'"

The next day, the dog turned up at May's house.

"Everybody just assumed it was some kind of scaredy-cat, but there it was in front of the door in our dog lot and it was blind," May said. "It was sitting there, all the way from 14 mile on the winter trail down into this neighborhood, I guess by just sniffing, so I picked it up and brought it in."

To May's surprise, the dog had no signs of frostbite.

"No frozen ears, no frozen toes, she'll probably go back home and it'll (be) business as usual. She's no worse for wear but quite an adventure," he said.

The Grapengeter family hadn't tagged or put a microchip in the dog, but the community used social media to track down Abby's owners.

"We're so, so grateful for all (the community's) hard work," McKenzie Grapengeter said. "They've given us the most amazing Christmas gift we could ever ask for."

Source: http://news.yahoo.com/lost-blind-dog-finds-way-back-alaska-owners-203656548.html

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Wednesday, December 26, 2012

Antique Auto Advertising: Why We Introduce A Front Drive ...

?

When you say the word Cord, most car enthusiasts think of the ?coffin nose? 810/812 models, designed by Gordon Buehrig for the 1936 and 1937 model years. There was much about the ?36-?37 Cords that was revolutionary, or at the very least advanced for their day. Buehrig?s art deco masterpiece was E. L. Cord?s automotive swan song. His styling included hideaway headlights flush mounted in pontoon fenders, hidden door hinges, no running boards, and that distinctive one piece hood was hinged at the cowl and opened from the front, not from the sides as in most prewar cars. From a technical standpoint, what people remember about the ?36 Cord is that it had front wheel drive. Some mistakenly believe that the Cord 810 was the first front wheel drive American production car. Actually, the first front wheel drive Cord was the L-29, named for 1929, its year of introduction. The L-29 was not just the first Cord with front wheel drive, it was indeed the first American car with front wheel drive that was offered for sale to the public, beating the now obscure Ruxton to the market by a few months.

1929 Cord L-29. It sits lower than the 1940 Ford next to it. More photos here.

The Ruxton is best remembered for its stylish but ineffective Woodlight headlamps. Pretty much nobody then knew who Ruxton was (the company was named to entice a potential investor, who demurred but by then the name had ironically stuck) but by 1929 plenty of people knew who E.L. Cord was. Errett Loban Cord was a savvy businessman, a wheeler dealer, a pioneer in a variety of industries and the father of some of the greatest automobiles ever made.

A racecar driver and mechanic and then a successful car salesman, he was brought in by Auburn in 1924 to help turn the moribund company around. By 1928 he owned Auburn, part of a growing empire that eventually included Duesenberg, Lycoming Engines, Stinson Aircraft, radio stations, the predecessor of American Airlines, and for a while the Checker Cab and Checker Motor companies (which got him into trouble with the Securities and Exchange Commission).

For 1929, Cord decided to launch his self-named brand to slot in between the supremely patrician Duesenberg and the slightly more plebeian (but still not cheap) Auburns. Racing legend Harry Miller had already demonstrated the promise of front wheel drive on the racetrack. E.L. Cord realized that FWD had some advantages for road cars as well so he had Cornelius Van Ranst design a front drive layout based on Miller?s patents, using a straight eight Lycoming engine sitting behind the gearbox with a De Dion axle and inboard drum brakes up front.

Cornelius Van Ranst designed the Cord FWD layout based on Harry Miller?s patents. More pics here.

By eliminating the need for a driveshaft to the back axle, the engine and transmission could sit low in the chassis, allowing not just a lower center of gravity but also letting the body sit lower to the ground. The long drivetrain meant that stylist Alan Leamy could give the L-29 an exceptionally long hood. Leamy used the long hood and the low body to give the car a rakish and very sporting look, not unlike chopped and channeled hot rods.

The L-29 was not a huge success, having the misfortune of being introduced a few months before the stock market crashed and the Great Depression was triggered. It also was heavy, slow, and had some reliability issues, so only a few thousand were made and sold, ending production in 1932. Still, the L-29 remains the first American production car to offer front wheel drive and it continues to be a great looking car, timelessly rakish and sporting.

Architect Frank Lloyd Wright?s L-29 in his signature Taliesin Orange color. More pics here.

To promote the then revolutionary layout, the Auburn Automobile Company published a 15 page brochure with technical drawings of the chassis, photos of the L-29 with various body styles in locations in what I believe was southern California, extensive technical specifications and about two pages of advertising copy, attributed to E. L. Cord himself, titled Why We Introduce A Front Drive Automobile.

It?s fun to watch Cord (or whoever wrote the text) try to tout FWD as the latest and greatest while insisting that the traditionally laid out Auburns and Duesenbergs were not being made obsolete by his company?s new brand. In many ways, the brochure isn?t that much different than what you?d see today, though a modern advertisement is not likely to start out with two pages of text from the company founder.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper and get a parallax view at Cars In Depth. If the 3D thing freaks you out, don?t worry, all the photo and video players in use at the site have mono options. Thanks? for reading? RJS

Source: http://www.thetruthaboutcars.com/2012/12/antique-auto-advertising-why-we-introduce-a-front-drive-automobile-by-e-l-cord/

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